行銷臺灣: 科技與傳統兼具的智慧城市

研習年份:2023

研習單位:財團法人資訊工業策進會

專題領域:數位行銷

專題摘要:

With massive user bases and content diversity, YouTube has become the priority choice for both consumers and vloggers in exchanging valuable and educational contents (Saliban et al., 2023), YouTube is the best tool for destination marketing and customer engagement, especially in travel industry (Silaban et al.,2022; Li et al., 2022).